Heidsieck Monopole to activate at British Summer Time festival

Heidsieck Monopole, the premium champagne, is partnering with the Barclaycard Presents British Summertime Festival to offer a VIP experience during the event in July.

Heidsieck Monopole offers VIP Treehouse
Heidsieck Monopole offers VIP Treehouse

The festival, running between 1 to 10 July 2016 in Hyde Park, London, will see performances by Massive Attack, Florence + The Machine, Carole King, Mumford & Sons, Take That and Stevie Wonder.  

As part of a three year deal, Heidsieck Monopole will run VIP areas including an exclusive ‘invite only’ themed Tree House Bar.

There will be several chances for festival goers to win access to experience a #monopolemoment in the Tree House Bar via social media competitions during the event.   

Nick Hyde, chairman of Vranken Pommery UK, said: "Being involved for the second year with the Barclaycard Presents British Summertime in Hyde Park underlines our continuing brand building investment."

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