Heathrow Airport unveils flower map of the world

Passengers travelling through Heathrow this week are being treated to an installation featuring a giant floral map of the world.

Heathrow Airport: flower fragrance map of the world
Heathrow Airport: flower fragrance map of the world

Created by florist Larry Walshe, the installation features around 2,000 fresh flower stems, studded with a textural tapestry of other curiosities, including raw amber stones and sandalwood. The 11ft by 18ft living artwork is being housed in Terminal 5 to celebrate the new season of fragrance, and will be on show until 24 September. 

The installation coincides with the release of the airport's new global fragrance report, which highlights both the purchasing trends of passengers travelling through Heathrow, and wider fragrance behaviours from across the world. It offers an insight into the four key fragrance notes of the new autumn/winter season: woody, fresh, oriental and floral, and fragrance preferences from around the globe. Each country in the map depicts the fresh scents that feature in the most beloved fragrances of different nations.
 
The map includes roses, which hit the right note for floral-loving Brits and lavender and orange blossom, which tantalize the senses in the US and Mexico. Fresh scents including mint and mandarin feature as favourites in India, whilst spicier, oriental scents such as cinnamon and ginger are preferred by those in the UAE. The most popular scents across the globe were revealed to be jasmine (28 per cent), lavender (27 per cent), rose (24 per cent), vanilla (20 per cent) and sandalwood (19 per cent).
 
Heathrow’s new fragrance report also reveals as a nation, Germany are most likely to follow their nose when choosing a new fragrance, with two in five people (40 per cent) attracted to specific notes in a scent. India, on the other hand, is all about the brand name, with nearly a quarter (22 per cent) admitting that they would choose a fragrance based on the designer. China are the most led by iconic scents, with one in four (26 per cent) saying that they’re attracted to iconic fragrances because of their popularity. Globally, it seems that Brits are the least likely to be influenced by celebrities, with only two per cent choosing a fragrance based on a celebrity endorsement.
 
Chris Annetts, Heathrow’s retail and service proposition director, said: "September is a really exciting month for us when it comes to fragrance. Heathrow is home to around 3,405 fragrances across 104 brands. We have both exclusives and new season fragrances including a new floral exclusive Tom Ford Vert Boheme, as well as a new season fresh CK One Gold.

"We wanted to celebrate our amazing collection by bringing the scents to life and help our passengers better understand the fragrance notes they enjoy the most. Larry’s floral artwork is a fantastic way for people to explore new fragrances as well as enjoying their favourites when they fly with us."

Bombay Sapphire is running a VR experience at Heathrow this month. American Airlines recently unveiled a new 'lounge experience' at the airport. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


 


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs