Haymarket buys out BBC from fashion fair

Haymarket Exhibitions has taken control of consumer event Clotheshow Live by buying the remaining 50% from BBC Worldwide.

Haymarket Exhibitions marketing director Sarah Horrell said: "Taking over the show in its entirety gives us the chance to develop media partnerships."

The organiser plans to get magazine and other media partners to tie-in with areas of the fashion show.

A one-off, 30-minute TV programme was shown regionally after last year's event. Horrell hopes to get TV coverage in advance of the show and get it back on national television. The BBC series The Clothes Show was cancelled in the late 1990s.

Haymarket is talking to production companies as well as terrestrial, cable and satellite channels, although Horrell was unable to confirm rumours that these included Channel 5.

Clotheshow Live is held every December and takes up 55,000 sq m of the NEC. Last year's event attracted more than 170,000 visitors and 350 exhibitors.

Haymarket is considering new ideas for promoting next year's show. "I see no reason why the show shouldn't go from strength to strength,

said Horrell.

- Haymarket's renamed consumer electronics show Stuff Live is to take place at Earls Court from 3-6 October. This year's event will feature themed areas such as the What Hi-Fi? Sound and Vision zone.


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