Hasbro launches Monopoly Championships with touring bus

Toy manufacturer Hasbro has partnered with Fuse Sport & Entertainment to launch the 2015 UK & Ireland Monopoly Championships, which kick off on Saturday (30 May).

Mr Monopoly will feature onboard the tour bus
Mr Monopoly will feature onboard the tour bus

The Omnicom Media Group agency has developed a touring Monopoly Bus for the event. The mobile activation will travel the UK & Ireland hosting 12 preliminary rounds, in search of 24 winners who will attend the National Championships Final at The View from the Shard in London on 19 July.

The winner will go on to represent the nation at the Monopoly World Championships in Macau, China, in September.

The bus, which features Mr Monopoly himself, will begin its journey in Northern Ireland and tour for six weeks. Venues include shopping centres, Asda stores, sports venues and English Heritage sites.

The preliminary rounds will see four heats take place each day in two age categories: eight to 17 years old and 18-plus. Around 2,000 players are expected to participate in the six-week campaign.

Kay Green, marketing director at Habro UK said: "We’re travelling the UK and Ireland searching for the very best Monopoly players and giving fans of all ages the chance to reach the grand final. The events are designed for the whole family in mind and are set to be a thrilling competition from start to finish."

Sam Joseph, account manager at Fuse Sport & Entertainment, added: "Monopoly is the most popular board game in the world, and you’d be hard-pushed to find someone who hadn’t been through one or two gruelling battles around the table. The challenge for Fuse Sport & Entertainment was not to create awareness for Monopoly but more so to celebrate the game, and with this year being the 80th anniversary it was the perfect occasion."

More: In pictures - Hasbro brings My Monopoly experience to Westfield Stratford

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