The academy has been popping up in locations across the country in the countdown to Halloween.
Adults have been learning how to move, speak like witches, ghouls and ghosts before putting their training into practice and capturing their makeover with a scary pose on the selfie spot.
Claire Caley, seasonal brand manager at Haribo, said: "Halloween is not just for kids, so we wanted to give the adults a lesson or two to get them ready for the spooky season. We have had the Frankenstein shuffle, the ogre stomp and the moves of a gliding ghost. The feedback we have received so far has been great and people really have been having a howling time!"
The brand will finish the final leg of its Halloween Academy tour on 27 October at the Bullring Birmingham.
Earlier this year Haribo sent a group of Easter bunnies out onto the streets of London to celebrate Easter.
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