Haribo delivers 'trick or treat door' to Victoria station

A team of Haribo representatives worked through last night (26 October) to install a branded trick or treat door within London's Victoria station.

Haribo's door installation will travel to two other destinations
Haribo's door installation will travel to two other destinations

The 3.5-metre high structure resembles an old stone castle, and it features a large door at its centre with the words ‘trick or treat’ scrawled above.

Halloween-themed characters including bats and pumpkins are located around the space, along with a sign that reads ‘Happy Halloween’ and individuals dressed as witches and wizards.

Commuters are being encouraged to knock on the oversized door, at which point it creaks open and they are handed a sweet treat from Haribo’s Halloween range. Prizes are also being handed out throughout the day.

The door will be removed from the station tonight, and it will then travel to Blanchardstown Centre in Ireland, where it will appear on Thursday (29 October). It will make its final appearance on Saturday (31 October) at Lightwater Valley in North Yorkshire.

Other brands getting in on the Halloween action so far include Veuve Clicquot and Cubanisto

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