Happy Socks enlists Storefront for pop-up

Short-term retail space company Storefront has been tasked with creating a pop up for Swedish sock brand Happy Socks.

Storefront work with Happy Socks and Kodak to launch pop-ups
Storefront work with Happy Socks and Kodak to launch pop-ups

Storefront, together with creative agency Jack Morton, is also working on an experiential pop-up for camera brand Kodak. The 'Kodakery', an immersive dark room experience, is launching on Soho's Berwick Street today (5 December), running until 24 December.

Happy Socks' pop-up is based in Notting Hill and marks the second year running that the brand has collaborated with Storefront on the pop-up. The store features new products, collections and Christmas gifts, and opened also today (5 December), and will run until 22 January. 

Matthew Greenwell, director at Storefront, said: "We are thrilled industry leading brands such as Kodak and Happy Socks choose Storefront to launch their pop-up concepts. We pride ourselves on offering access to over 10,000 spaces across eight international cities, whilst also providing a tailored service to every brand." 

On 24 November, mattress retailer Silentnight launched an interactive sleep pop-up. Last week, vaping brand Vype teamed up with Tine Tempah to stage a pop-up experience.

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