In a bid to find new and innovative ways to engage customers with the idea of saving and savings accounts, Halifax has launched an interactive game that will tour shopping centres across the UK. The activation aims to spread the message that Halifax will give extra to every type of saver.
The tour will kick off on 14 April, and will run through until 1 May at shopping centres including Newcastle Eldon, Manchester Arndale, Cardiff St Davids, Kent Bluewater, Bristol and Derby Intu. Guests will be able to play the game, which uses assets from the Thunderbirds world to help users interact with the savings-theme on a big screen and will have have the chance to win prizes.
In the game, users will navigate Thunderbird 3 to save as many gold coins as they can while trying to avoid obstacles and gain power-ups to achieve the best score possible. For those playing live in UK shopping centres, the top scorer who 'saves' the most coins each day will win an iPad mini while everyone who plays will win branded Thunderbirds merchandise. The game is also available via mobile.
Halifax is using the experiential tour to build excitement and engagement around savings, and is using Thunderbirds' characters from the brand's current TV campaign to bring savings to life in a fun and interactive manner.
More: HSBC will launch its Rugby Sevens Village in Hong Kong next month, inviting guests to experience the fun that surrounds the sport. Last year, NatWest hosted the StartUp Britain to Brixton event, which aimed to engage local entrepreneurs.
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