Häagen-Dazs launches sampling campaign to celebrate Wimbledon

Luxury ice cream brand Häagen-Dazs is celebrating Wimbledon by surprising Britons in key cities with free Strawberries and Cream flavoured ice cream.

Häagen-Dazs surprises Britons with free ice cream
Häagen-Dazs surprises Britons with free ice cream

Häagen-Dazs is making suprise appearances in cities such as London, Manchester, Leeds, Bristol and Brighton during the Wimbledon Championship fortnight and offering free ice cream to passers-by.

Anyone outside watching the tennis, soaking up the sun in a park or taking a stroll on their lunchbreak could be in with a chance of receiving a free scoop of Häagen-Dazs Strawberries and Cream ice cream served by ball boys and girls.

The activation launched in London on 3 July and is appearing in Manchester today (6 July). The brand will be in Leeds on 8 July, Bristol on 11 July and Brighton on 14 July, before returning to London for the Wimbledon finals on 16 July.

Hägen-Dazs has also teamed up with Björn Borg sportwear to stage a tennis-themed pop-up from 5-7 July.

More: Stella Artois is staging a Vantage Point activation to celebrate the Champtionships, inviting guests to enjoy Wimbledon screenings as well as a range of other experiences.

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