Those who present their recently purchased tub of Häagen Dazs ice cream at one of the brand’s personalised printing stations will be able to choose from one of four wraps, which will be placed around the tub.
The individual will then be able to select a personal message, which will be inscribed onto their wrap of choice.
The stations will be positioned outside of five Tesco stores, beginning with Tesco Merrion, Tesco Wilton and Dundrum Town Centre on Friday (12 February), followed by Tesco Maynooth, Tesco Wilton and Tesco Naas on Saturday (13 February).
Dublin-based agency Backup is behind the activity, which is being supported by a social media driven campaign in the days leading up to Valentine’s Day.
Häagen Dazs launched a two-day school for the senses, known as the Master Ice Cream Academy, in London's Bloomsbury Square last August.
Check out our Brand Slam featuring Häagen Dazs and Ben & Jerry's here.