H&M to launch new campaign with live gig by Foxes

Fashion retailer H&M is set to host a party complete with an exclusive performance by British singer-songwriter Foxes in London on 30 July.

Foxes will host a live gig as the face of H&M's #HMLovesMusic campaign
Foxes will host a live gig as the face of H&M's #HMLovesMusic campaign

The H&M Divided Party will see the brand officially launch its #HMLovesMusic campaign, of which Foxes is the face.

Foxes worked with the retailer to shoot key pieces from its Autumn 2015 Divided Collection in Los Angeles, which will launch in the UK and Ireland on 23 July.

H&M is running an online competition where fans can enter a draw to win one of 20 exclusive tickets to the launch party by answering a series of Foxes-related questions. 

Pernilla Wohlfahrt, head of design at H&M, said: "Foxes has the perfect style for this campaign – her effortless look is so inspiring. It’s all about a mix of fun pieces that can be worn together in so many different ways."

Specific details of the event will be revealed closer to the date. 

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