The Bribery Act workshop was hosted by Charles Russell partner and head of competition and regulation Paul Stone, and Fuse head of events Ros Robinson.
O2 senior event manager Nick Becker gave a keynote on 'bringing a brand to life through activation of live events', giving delegates an insight into his five years working for the brand.
Other talks to take place this afternoon includes a Social Media Session hosted by Altitude London marketing director Peter Kerwood and 360 Creative Event Services commercial director Simon Burton.
Continuing the Social Media theme, Activative content director Jeremy Edwards on Brand's Social Media and Digital Strategies at Major Sporting Events.
The final talk is on how brands are now viewing sustainability as a priority with Eco Events Sam Wilson, RPM head of production Rory Sloan, and DRP Group group managing director Dale Parmenter.
Click here for pictures of The Guide Live at the Proud2.
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