The afternoon sessions kicked-off with a talk on social networking featuring 360 Creative Event Services' Simon Burton and Altitude London's Peter Kerwood. A lively debate ensued concerning whether Facebook should be used to promote events in a b2b context.
It followed a lunch provided by Seasoned Events and lead into Activative content director Jeremy Edwards' keynote on brand's social media and digital strategies at major sporting events.
The final talk of the day will be on how brands view sustainability as a priority with Eco Events Sam Wilson, RPM head of production Rory Sloan, and DRP Group group managing director Dale Parmenter all offering their viewpoints.
To see what went on in the afternoon sessions click here for pictures of The Guide Live at Proud2.
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