The Guide Live: Find out how to successfully guerrilla market at sporting events

The final session at this year's The Guide Live Autumn/Winter 2011 will feature Kommando Group founding director Mark Evans revealing how to create successful guerrilla event marketing strategies around sporting events.

Kommando founding director Mark Evans will be speaking at The Guide Live
Kommando founding director Mark Evans will be speaking at The Guide Live

Evans will be providing the final plenary session at The Guide Live in the Science Museum on Thursday 10 November.

He will feature in a Q&A session where he will be interviewed by Event editor Jeremy King on how non-sponsors can employ the power of the guerrilla event marketing at next year's Olympic Games.

For the past 18 years Evans has been devising guerrilla marketing event strategies for a range of global brands such as Levis, Disney, Chanel and the COI.

This session will be part of a number of other educational seminars and keynotes taking place at The Guide Live, which will include a global sports brand talking about its event marketing strategy and the Olympic Park Legacy Company revealing all of the event spaces available in the Olympic Park after the Games.

To see this session or any of the others you need to be an event organiser at a brand or for an event agency, and to register here.

For suppliers and venues wanting to meet on a one-to-one basis with high profile event buyers at this forum please contact James Fleetham here, or on (020) 8267 4007.

Moving Venue Catering will be providing the hospitality at this event, while White Light will be looking after the AV and Thorns will be providing the furniture.

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