Grey Goose hits the road with mobile Martini bar

Integrated branding agency Ragged Edge has created a miniature Martini bar on wheels for premium vodka brand Grey Goose.

Image courtesy of Marcus Peel photography
Image courtesy of Marcus Peel photography

Housing just two guests and a mixologist, the restored Citroen H van has been designed to bring the brand’s story to life though a private cocktail consultation where guests receive a bespoke Grey Goose Martini tailored to their taste.

Event production is being managed by The Bus Business and DHB Group. The van has already been making stops at key UK locations this summer, visiting Edinburgh in July.

Fitted using luxury materials, the vehicle's exterior communicates the brand story through a window showcasing bread made from the same superior wheat used to create Grey Goose vodka. A peep hole on the reverse enables consumers to get a glimpse of the secret Martini bar inside.

The campaign follows the successful launch of Boulangerie François, an artisan bakery, in London last year.

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