Greggs unveils giant coffee cup sleep pods by the Thames

Greggs is hosting a sleep-based activation on the banks of the Thames today (8 March), in order to promote its new flat white coffee.

The activation has been designed to promote the chain's coffee range
The activation has been designed to promote the chain's coffee range

The brand is encouraging Londoners and tourists to test the theory that taking a power nap after drinking a dose of caffeine increases energy levels.

As such, the baker has created a number of giant branded coffee cups that visitors will be able to climb into and sleep in after sampling a free coffee. Greggs has dubbed the experience a 'Nappucino'.

The experience launched at London’s Potters Field Park at 7.45am this morning and will be available to test drive until the sun sets over London.

Greggs is working with agencies Havas PR Manchester, Platform and Splendid on the campaign.

More caffeinated activations: Lavazza reveals details of London Fashion Week activity

Starbucks launches educational Aroma Lab sessions

Benefit partners with Starbucks for pop-up pamper parlours

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs