Green Events and Innovations conference to focus on audience behaviour

The Association of Independent Festivals (AIF), A Greener Festival and Bucks New University are collaborating for the sixth edition of the Green Events and Innovations (GEI) conference.

The 2013 Green Events and Innovations conference (Facebook/A Greener Festival)
The 2013 Green Events and Innovations conference (Facebook/A Greener Festival)

The one-day event forms part of the 26th International Live Music Conference (ILMC) for the global touring, festival and live entertainment industries.

The 2014 GEI conference will take place on 6 March at the Royal Garden Hotel in Kensington, London, and will highlight the response of the festival industry in working sustainably.

This year’s conference will demonstrate the latest solutions and technologies for practical event management, as well as having a specific focus on audience behavior and the psychology and sociology of collective action.

Guest speakers include Ben Challis, co-founder of A Greener Festival, a not-for-profit organisation aimed at helping festivals and other events to become more environmentally friendly.

He will be joined by Melinda Watson of the Raw Foundation; Chris Johnson, director of Shambala Festival; Clive Phillips, owner of Greenbox Events; and Carlijn Lindemulder, head of sustainability at Dutch entertainment business ID&T.

Alan Watson Featherstone, executive director of charity Trees for Life and partner of the Festival Wood Initiative, will also be delivering a keynote speech.

Claire O’Neill, senior manager at the AIF, said: "We are very happy to be joining the ILMC again this year for GEI. The speakers who are joining us are an inspiration and have effected great change and development in their fields.

"The conversation is always two-way, and we’re look forward to realising the next steps for the industry to improve itself."

Other topics which will be explored at the conference include disposable plastics produced at events, merchandise and the clothing industry, and how behavioural change can help the industry and festival goers move towards a more sustainable lifestyle.

You can read more about the conference in our sustainability feature in the April issue of Event, which you can subscribe to here.

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