Green & Black's Organic will launch the activation in London with a "major" consumer event at Portobello Road market on 23-25 April.
Visitors will be able to experience a host of chocolate-inspired recipes served by the company’s founders, Craig Sams and Jo Fairley, as well as taste specialist Brandt Maybury.
The event will be followed by a nationwide Taste & Colour experience. A bespoke branded Green & Black’s Organic van will work in collaboration with local taste experts, recreating popular and local recipes, which will give consumers the chance to sample the new Thin range.
The experiential activity has been designed as part of a £2m integrated marketing programme that launched today (13 April). The campaign includes event sponsorship alongside social, PR, TV, print and out-of-home advertising.
Agencies working with Green & Black’s on the project include Drum, Mother London, PHD and Cactus TV.
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