Great North Run organiser to speak at Guide Live event

Nova International managing director David Newton will talk delegates through the challenges of producing some of the UK's biggest mass participation sports events at the next Guide Live event.

Great North Run organiser to speak at Guide Live event
Great North Run organiser to speak at Guide Live event

Established in 1988 by former Olympic medallist Brendan Foster, Nova specialises in events including the Great Run, Great Swim and Great City Games.

As well as talking attendees through his experiences on these events, Newton will offer advice to those looking to capitalise on the sports sector going into 2012.

Being held at the Science Museum on 10 November, the Guide Live offers event venues and suppliers the opportunity to hold one-to-one meetings with buyers from event agencies and corporate brands.

Delegates and suppliers at the event will enjoy hospitality from caterer Moving Venue, lighting and design by White Light and furniture from Thorns.

Two other educational sessions on pertinent industry topics are planned, details of which will be announced shortly.

Previous versions of the Guide Live, including the Guide Live Out of London, have seen delegates from brands including Lloyds, Santandar, O2 and ITV.

To listen to this session you will need to become a delegate. To qualify as a delegate you need to be a buyer for an event agency or for a brand in control of a budget of more than £250,000 a year to spend on events. To apply for a delegate place click here.

For suppliers and venues wanting to meet with high profile event buyers please contact James Fleetham here, or on (020) 8267 4007.

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