Goodrham joins Grass Roots after nine years with parenting club, Bounty UK, where she held several roles, including head of key accounts and client services director, with the last two years spent as general manager for the company. Prior to her time at Bounty she held positions at Valassis and Cornerstone Corporate Events.
She will be responsible for the direction of strategic partnerships, including the implementation of new products into various markets, joint ventures and tactical sales activities, and will join the central commercial team at Grass Roots.
John Bunting, chief commercial officer for The Grass Roots Group, said: "I am very pleased to have secured Clare’s services and thrilled that she is joining our team. I am delighted to announce that Grass Roots has partnered with Northamptonshire County Council and CloudBuy to launch an exciting, new care e-marketplace, named breeze-e.
"Clare will play a vital role in the development, launch and national rollout of this important product. She is a natural leader with an excellent track record for sales growth and significant results – we are going to benefit hugely from her experience and proficiency."
Goodrham added: "I'm delighted to be joining the Grass Roots team at such a defining time for the business and look forward to progressing this exciting new role. The organisation has ambitious growth plans and I'm keen to get to work on playing my part alongside the existing team in driving superior profitability for the Group’.
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