Grace Foods appoints Trigger thinkpeople for Caribbean-themed experiential activity

Experiential agency Trigger thinkpeople has been tasked with creating a Caribbean food festival to celebrate Grace Foods products, a supplier of Caribbean food and drink.

Trigger thinkpeople: devising Caribbean-themed food festival
Trigger thinkpeople: devising Caribbean-themed food festival

The aim of the event is to increase awareness of the food supplier's product range and encourage consumers to trial and purchase. 

The food festival is taking place from 26-27 August in Brixton, London, during Caribbean Food Week, which runs from 22-29 August.  It will celebrate Grace Foods products and include live cooking demonstrations showing simple ways to make Caribbean food at home.

There will also be opportunities to purchase products, advice on how to use them and opportunities to try new flavours at the street food stalls. 

Grace Foods offers a range of Caribbean drinks, sauces, seasonings and savoury snacks across the Grace, Dunn’s River, Nurishment and Encona brands. 

Trigger thinkpeople, a standalone experiential agency, was launched earlier this month as part of a restructure of agency Whynot! 

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