GPJ buys JUXT Interactive and MobilePromote

Experience marketing agency George P. Johnson (GPJ) has acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote.

Kim Myhre: VP and MD for GPJ EMEA
Kim Myhre: VP and MD for GPJ EMEA

The acquisitions are set to support GPJ OnLIVE, the company's new digitally-infused service.

"Companies looking to clearly differentiate their brands and truly engage with customers are seeking a new generation of experience marketing approaches," said Kim Myhre, vice president and general manager, George P Johnson, EMEA.

"These investments by GPJ represent an evolution in brand marketing that we strongly believe in, where integrated online and live experiences serve as the centrepiece to marketing campaigns that deliver measurable business results."

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