Earlier this week, Jeremy Hunt, Secretary of State for Culture, Olympics, Media and Sport, spoke at the opening of World Travel Market on next year's "World Tourism Summit coming together to discuss the power of events". He said it would create new ways of looking at event tourism in future.
His comments follow Prime Minister David Cameron’s official endorsement of the Britain for Events campaign on Monday (7 November), and that of Minister of Tourism John Penrose MP.
"Event tourism is now firmly on the government agenda," said Michael Hirst, chair of the Business Visits & Events Partnership and campaign coordinator of Britain for Events. "It is fitting that these developments have all taken place in the lead up to, and during one of the UKs seminal tourism events and goes to demonstrate the growing role both business and leisure events play in UK tourism."
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