The experience, which is being delivered by brand experience agency MKTG, will take place from 7-9 April, and invites guests to battle the elements while kitted out in GORE-TEX® footwear as they virtually experience 5D simulations of stunning outdoor locations.
The first virtual location will be Henrhyd Falls, the tallest waterfall in southern Wales, and visitors to the experience will be able to witness the 90-foot drop over the edge of a rugged rock formation. Guests will also get to roam the historic Malham Cove in North Yorkshire, and have the chance to see panoramic views from the clifftop which stands at around 260-feet high.
Gore-Tex will also be running a competition throughout the activation, giving guests the chance to win one pair of men’s, women’s & children's shoes every day.
In February, automotive brand Lexus launched a pop-up at Westfield London, allowing guests to discover the brand's classic craftsmanship.
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