Goose’s corporate client list includes: AstraZeneca, Bentley Motors, Costa, Harley-Davidson, Lamborghini and Unilever, and it also owns and manages motoring festival Silverstone Classic.
Frater has more than 20 years’ experience working with agencies such as Zibrant, THA and GRG, and was previously head of events at specialist automotive PR agency PFPR.
According to Goose Live, Frater's appointment would be integral to the automotive team, which has a significant number of activations and client events coming up this year.
Frater said: "The brands Goose work with are extraordinary and the pipeline of events is hugely exciting. I can’t wait to get stuck in."
Sam Trevenna, director at Goose Live Events added: "This is an exciting time for Goose Live Events and I am delighted to have Ashley bring his extensive operational experience to our premium automotive clients."
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