The rebrand marks Goose's development into the live events and experiential marketing space.
The event took place at London’s Getty Images Gallery and was attended by the agency's top clients, including Unilever, Syngenta and Luxottica.
Nick Wigley, chief executive of Goose Live Events, said: "Reaching a decade in the life of the company is something we wanted to celebrate and also acted as a milestone for us to reflect on how we have evolved over that period.
"We continue to maintain a strong client base in corporate events, yet the scope of our services has changed dramatically over the last ten years, not only with the geographical reach with the majority of our client events now delivered overseas, but also with our expertise in automotive and motorsports events.
"We wanted to create a new identity that more accurately reflects Goose in 2015 and are delighted so many clients and friends joined us for this celebration."
Talking about the new brand, Sam Trevenna, director of Goose Live Events, added: "The new logo and identity was chosen to highlight our experience in live marketing, public events and experiential.
"The two chevrons indicate the flying formation of geese, which is what inspired our original identity as Goose Communications, representing the relationship we have with our clients, working together as one team to deliver the ultimate live events."
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