The Google pop-up shop is expected to showcase the brand's latest hardware, which includes its new Pixel phones, a new VR headset, a Google Home device and its Google wifi router, as well as other products.
The pop-up is shrouded in mystery and has discreetly been announced via its Made By Google website on a page with a url that includes the word 'pop-up' and a Google Map location directing people to 96 Spring Street in New York City. The map is accompanied by the line 'Coming October 20'.
Earlier this month, Google Cardboard staged an installation at King's Cross Station. Check out the experience here: Event TV: Google Cardboard's Abbey Road experience at King's Cross
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