Getz said the Glasgow 2014 Commonwealth Games, the 40th Ryder Cup at Gleneagles and the year-long Homecoming Scotland programme of events run by the government would give Scotland "an almost unique opportunity to benefit from event tourism; perhaps in a way no other country has done so far."
Getz is an adjunct professor at University of Calgary and a leading authority on event management and event tourism.
He continued: "Attracting visitors from around the world by using the Commonwealth Games, The Ryder Cup and Homecoming Scotland year, puts events at the heart of the country’s tourism offer for 2014 and will clearly demonstrate the importance of the events industry to expanding Scotland’s visitor economy."
Getz, who was elected as a distinguished fellow in the International Academy for the Study of Tourism in 2005, will speak at Scotland’s National Events Conference at Glasgow’s Emirates Arena on 13 December. The conference will focus on the role of major events in 2014 for Scotland’s tourism economy, as well as future events including Glasgow’s bid to host the 2018 Youth Olympic Games.
Mike Cantlay, chairman of VisitScotland who is also speaking at the conference, said: "The eyes of the world will be on Scotland in 2014 and it is crucial that every visitor has the experience of a lifetime as the country takes centre-stage with a programme of global events which represent an unprecedented opportunity for tourism.
"2014 will see two of the world’s biggest showcase events coming to Scotland and the return of Homecoming - we have to catch the moment and secure the legacy."
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