Ocado opens virtual pop-up shop in Birmingham

The interactive shopping wall was set up yesterday (16 July) and will be live for a month.

Members of the public can use Ocado’s ‘on the go app’ to do their weekly shop without setting foot in a supermarket. The move follows successful pop-ups in London and Bristol last year.

Jason Gissing, Ocado Co-founder, said: "We can’t wait to see how much easier this will make the lives of our existing fans and new customers alike, as they use our innovative service to take away the hassle of the weekly shop-no crowds, no long checkout queues, no heavy bags; this is the future of retail in the UK."

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