My Event World

My Event World - Clare Arouche

My Event World - Clare Arouche

Clare Arouche, head of business development at the British Academy for 10-11 Carlton House Terrace, joined the company over two years ago. She talked to Event about secret flashmob choirs, expecting the unexpected and providing corporate hospitality ...

 

Packages in Action

Packages in Action: The Covent Garden Academy of Flowers

Packages in Action: The Covent Garden Academy of Flowers

In our latest Packages in Action feature, Event took a day-long vintage flowers course at The Covent Garden Academy of Flowers.

 

Events in Action

Events in Action: Mayor of London's new year's eve fireworks

Events in Action: Mayor of London's new year's eve fireworks

Agencies Jack Morton Worldwide and Wasserman worked collaboratively with Vodafone and the Mayor of London to produce the end of year fireworks display in the capital, which for the first time featured a multi-sensory experience.

 

Experiential Essays

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Encouraging customers to engage and interact with a brand is at the heart of experiential marketing. At one time this relied heavily on the sampling and 'product in hand' end of the experiential scale, but with the rise of online media and video, one...

 

Campaigns

Campaign: Innocent Chain of Good

Campaign: Innocent Chain of Good

Agency Amplify devised a campaign for drinks brand Innocent to brighten up the days of Londoners through a series of random acts of kindness. The Chains of Good campaign featured free smoothies, bike servicing and bespoke magazines to highlight how t...

 

Event 100

Event 100 Club 2013: the full list

Event 100 Club 2013: the full list

More than 6,500 votes were cast to determine who would make the 2013 edition of the Event 100 Club. Now Event can reveal the final rankings.

 

Fab 50

Fab 50 Newcomers 2013: The full list

Fab 50 Newcomers 2013: The full list

Event has named its top 50 newcomers to the industry which includes the most innovative agencies, organisers, suppliers and venues.

 

Galleries

In pictures: Opening of Adidas concept store at Bluewater West Ham players Kevin Nolan, Stewart Downing and Mark Noble joined the celebrations surrounding the opening of Adidas' first UK HomeCourt concept store at Bluewater yesterday (16 April).

Westfield transforms into interactive fan zone for The Vamps Teenage heartthrobs The Vamps staged a live gig and interactive fan event at Westfield London and Westfield Stratford City, on Monday (14 April), in conjunction with Really Creative Media and Globe Productions.

In pictures: O2 develops UV-powered galaxy for Samsung launch O2 celebrated the launch of the Samsung Galaxy S5 with a photo-luminescent installation on Clapham Common, London, last week.

In pictures: Archer Street's Got Talent announces winner Guests gathered at Archer Street Bar in Soho last night (15 April) to hear eight contestants battle it out for the coveted title of the 'Voice of Soho', the culmination of the Archer Street's Got Talent competition.

In pictures: Company of Cooks returns to Olivier Awards Company of Cooks catered for the star-studded Olivier Awards at the Royal Opera House on Sunday (13 April) for the third consecutive year.

In pictures: Drive dazzles V&A for Bulgari Creative production agency Drive was tasked with creating a projection show for Italian jewellery brand Bulgari to celebrate its sponsorship of a new exhibition at London's Victoria and Albert (V&A) Museum.



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