My Event World

My Event World - Jill Pinner

My Event World - Jill Pinner

Jill Pinner, chairwoman and proprietor of Fizz Experience, has more than 25 years of experience in the marketing, promotion and event industries. She talked to Event about her past careers in beauty and cuisine, why she can't stand liars and why the ...

 

Packages in Action

Packages in Action: The Covent Garden Academy of Flowers

Packages in Action: The Covent Garden Academy of Flowers

In our latest Packages in Action feature, Event took a day-long vintage flowers course at The Covent Garden Academy of Flowers.

 

Events in Action

Events in Action: Heineken Ignite London

Events in Action: Heineken Ignite London

Heineken was after an experience to round off the summer and enlisted the help of agency RPM to create a one-off event at London's Battersea Power Station for more than 1,000 people.

 

Experiential Essays

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Encouraging customers to engage and interact with a brand is at the heart of experiential marketing. At one time this relied heavily on the sampling and 'product in hand' end of the experiential scale, but with the rise of online media and video, one...

 

Campaigns

RNLI campaign aims to encourage families to get 'beach smart'

RNLI campaign aims to encourage families to get 'beach smart'

The Royal National Lifeboat Institution (RNLI) is launching a wave of experiential activity at five UK coastal shopping centres during August, part of its Beach Smart campaign which launched last week (24 July).

 

Fab 50

Fab 50 Newcomers 2013: The full list

Fab 50 Newcomers 2013: The full list

Event has named its top 50 newcomers to the industry which includes the most innovative agencies, organisers, suppliers and venues.

 

Galleries

In pictures: Battersea Evolution hosts Cosmo #FashFest London venue Battersea Evolution, operated by the Smart Group, saw 1,000 fashionistas, press and VIPs attend day four of Cosmopolitan's week-long #FashFest event series last Thursday (18 September).

In pictures: TRO creates 1950s seaside stand for Vauxhall at Goodwood Revival Agency TRO designed and built a 1950s seaside-themed set for Vauxhall's stand in the Earl's Court Motorshow feature at Goodwood Revival (12-14 September).

In pictures: Summer EVCOM at Olympia London The inaugural Summer EVCOM at Olympia London brought 200 delegates, speakers and sponsors together for a one-day conference on Wednesday (17 September).

In numbers: Utopium lights up Fat Face Brand Camp Lighting company Utopium helped create an immersive environment for Fat Face's Brand Camp staff event on a remote farm near Scafell Pike in the Lake District last weekend (12-14 September).

In pictures: Concerto unveils The Venue at the Royal Liver Building Around 150 guests gathered at Liverpool's Royal Liver Building last night (18 September) for the official opening of Concerto Group event space, The Venue.

In pictures: Rory McIlroy in Santander Thames stunt Golfing legend Rory McIlroy performed a stunt on London's River Thames yesterday (18 September) to launch Santander's 123 World collection of financial productions.


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