My Event World

My Event World - Duncan McCaslin

My Event World - Duncan McCaslin

Duncan McCaslin, director of experiential and staffing agency Kreate, joined the company in 2008 and has led his team to win such clients as AB InBev, Mattel, and TK Maxx. He talked to Event about playing the Wii with One Direction, how experiential ...

 

Packages in Action

Packages in Action: The Covent Garden Academy of Flowers

Packages in Action: The Covent Garden Academy of Flowers

In our latest Packages in Action feature, Event took a day-long vintage flowers course at The Covent Garden Academy of Flowers.

 

Events in Action

Events in Action: PFA and Red Letter Days host World Cup preview

Events in Action: PFA and Red Letter Days host World Cup preview

The Professional Footballers' Association (PFA) worked with the events team at Red Letter Days to host a corporate fundraising event to mark this year's 2014 Brazil World Cup.

 

Experiential Essays

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Encouraging customers to engage and interact with a brand is at the heart of experiential marketing. At one time this relied heavily on the sampling and 'product in hand' end of the experiential scale, but with the rise of online media and video, one...

 

Fab 50

Fab 50 Newcomers 2013: The full list

Fab 50 Newcomers 2013: The full list

Event has named its top 50 newcomers to the industry which includes the most innovative agencies, organisers, suppliers and venues.

 

Galleries

In pictures: Scotland House launches with three events Scotland's national house for the Glasgow 2014 Commonwealth Games marked its opening yesterday (21 July) by hosting three events.

In pictures: Sainsbury's Anniversary Games takes place in St James' Park Sainsbury's recreated Olympic fever in London on Sunday (20 July) by hosting its second Anniversary Games at St James' Park.

In pictures: Lucozade Energy zorbs into UK festivals with TRO Experiential agency TRO has created an immersive interaction for Lucozade Energy, which will tour three UK festivals this summer.

In pictures: Fuse brings John Lewis to life at Kew the Music Sport and entertainment agency Fuse has worked with department store John Lewis to create and build a bespoke customer garden lounge at this year's John Lewis Kew the Music festival.

In pictures: GPJ explores ROI and shareable social content at Morning Premiere Agency George P Johnson (GPJ) welcomed 40 industry professionals to its fourth Morning Premiere breakfast event yesterday (17 July) at London's Bulgari Hotel in Knightsbridge.

In pictures: Mission creates star-studded product launch for Puma Communications agency Mission hosted a party to launch Puma's new collection, Puma x McQ, at Factory 7 in Shoreditch, London, on Wednesday (16 July).


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