My Event World

My Event World - Keith O'Loughlin

My Event World - Keith O'Loughlin

Keith O'Loughlin, chief executive of TRO, joined the agency in 1987 and is now delivering campaigns for some of the world's leading brands from offices across the UK, Europe and Asia Pacific. He talked to Event about why we should listen to primary s...

 

Packages in Action

Packages in Action: The Covent Garden Academy of Flowers

Packages in Action: The Covent Garden Academy of Flowers

In our latest Packages in Action feature, Event took a day-long vintage flowers course at The Covent Garden Academy of Flowers.

 

Events in Action

Events in Action: Heineken Ignite London

Events in Action: Heineken Ignite London

Heineken was after an experience to round off the summer and enlisted the help of agency RPM to create a one-off event at London's Battersea Power Station for more than 1,000 people.

 

Experiential Essays

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Encouraging customers to engage and interact with a brand is at the heart of experiential marketing. At one time this relied heavily on the sampling and 'product in hand' end of the experiential scale, but with the rise of online media and video, one...

 

Campaigns

RNLI campaign aims to encourage families to get 'beach smart'

RNLI campaign aims to encourage families to get 'beach smart'

The Royal National Lifeboat Institution (RNLI) is launching a wave of experiential activity at five UK coastal shopping centres during August, part of its Beach Smart campaign which launched last week (24 July).

 

Fab 50

Fab 50 Newcomers 2013: The full list

Fab 50 Newcomers 2013: The full list

Event has named its top 50 newcomers to the industry which includes the most innovative agencies, organisers, suppliers and venues.

 

Galleries

In pictures: Delta Air Lines rolls out red carpet in Canary Wharf American airline Delta Air Lines is celebrating its new London Heathrow to Los Angeles services this week (29 September - 3 October) by recreating the glamour of Hollywood in Canary Wharf.

Event TV: NFL takes over Regent Street More than 500,000 visitors passed through American football league the NFL UK's takeover of Regent Street last Saturday (27 September), which featured on-stage appearances from the Miami Dolphins and Oakland Raiders teams.

In pictures: RPM creates Ryder Cup putting experience for Sky Sports Agency RPM was selected by TV channel Sky Sports to produce a golfing activation at the Ryder Cup, which took place last weekend (26-28 September) at Gleneagles, Scotland.

In pictures: Circle creates Festival of Play for PlayStation at EGX London Agency Circle Agency created a 1,500 square-metre experiential stand at gaming expo EGX London for its client PlayStation last week (25-28 September).

In pictures: The Wombles join Waitrose to Keep Britain Tidy Waitrose celebrated environmental charity Keep Britain Tidy's 60th anniversary last Friday (26 September) at its Big Tidy Up event at Wimbledon Common, featuring the Wombles.

In pictures: Aldi, Mamas & Papas activate at first Bumpfest Online parenting community Mumsnet held its inaugural Bumpfest on Saturday (27 September) at 30 Euston Square, London, sponsored by Aldi, Mamas & Papas and Nine in the Mirror.


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