My Event World

My Event World - Emma Greenfield

My Event World - Emma Greenfield

Emma Greenfield, sales and marketing events manager at Merlin Events, works across the company's venue portfolio, which includes Madame Tussauds London, Sea Life London Aquarium and the London Dungeon. She talked to Event about her love of experienti...

 

Packages in Action

Packages in Action: The Covent Garden Academy of Flowers

Packages in Action: The Covent Garden Academy of Flowers

In our latest Packages in Action feature, Event took a day-long vintage flowers course at The Covent Garden Academy of Flowers.

 

Events in Action

Events in Action: PFA and Red Letter Days host World Cup preview

Events in Action: PFA and Red Letter Days host World Cup preview

The Professional Footballers' Association (PFA) worked with the events team at Red Letter Days to host a corporate fundraising event to mark this year's 2014 Brazil World Cup.

 

Experiential Essays

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Experiential Essays: Interview with Kenny Hyslop, Pernod Ricard

Encouraging customers to engage and interact with a brand is at the heart of experiential marketing. At one time this relied heavily on the sampling and 'product in hand' end of the experiential scale, but with the rise of online media and video, one...

 

Campaigns

Cake creates 'money tree' for SunLife

Cake creates 'money tree' for SunLife

Agency Cake created a 'money tree' in Potters Fields park in Central London for financial services provider SunLife, containing £9,820 - the average amount a UK family has saved.

 

Fab 50

Fab 50 Newcomers 2013: The full list

Fab 50 Newcomers 2013: The full list

Event has named its top 50 newcomers to the industry which includes the most innovative agencies, organisers, suppliers and venues.

 

Galleries

In pictures: Day one of SSE GoGlasgow at Glasgow Green More than 700 interactions with fans took place on the first day of the Commonwealth Games at the SSE GoGlasgow activation at Glasgow Green.

In pictures: Southwark Cathedral hosts first night party for Shakespeare in Love Southwark Cathedral in London was chosen as the venue for new play Shakespeare in Love's first night party last night (23 July).

In pictures: SSE unveils selfie installation for Commonwealth Games Energy company SSE enlisted the help of agencies Synergy and XYZ to create an activation at the Festival 2014 Live Zone at Glasgow Green, in celebration of this year's Commonwealth Games.

In pictures: Glasgow showcases Scotland in colourful Commonwealth Games opening ceremony Agency Jack Morton Worldwide was tasked with producing last night's (23 July) opening ceremony at Celtic Park in Glasgow for the 20th Commonwealth Games.

In pictures: Peugeot brings interactive photobooth to Latitude Working with agency A Little Bird, car manufacturer Peugeot took to Latitude festival last weekend (17-20 July) to celebrate the launch of its new 108 model with a unique photobooth and chill-out lounge.

In pictures: Harbour & Jones Events showcases Street Eats at St Paul's Harbour & Jones Events joined forces with St Paul's Cathedral last night (22 July) to reveal its first street food concept at an invite-only industry event attended by more than 50 guests.


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