Experiential Essays
Experiential Essays: Ear to the Ground - Where the action is
Staff, 18 January 2012
The unbeatable live experience can now reach a wider consumer audience when brands capture the event and distribute it via traditional media or social networking.
Channel News
Febreze mobile gardens to pop up in London
Louise Ridley, 20 April 2012
Mobile gardens will be popping up in urban locations around London until...
Hotcow has launched an experiential sampling campaign for Activia
Jeremy King, 17 April 2012
Agency Hotcow will be distributing 150,000 samples of Danone's Activia Pouring Yogurt...
Itch and Virgin Media tie-up for Britain's Got Talent
Rachel Bull, 26 March 2012
Agency Itch is working with Virgin Media on the experiential aspects of...
O2 calls on Curb Media for new campaign
Rachel Bull, 22 March 2012
Agency Curb Media is working with O2 to create a nationwide audio...
Cake to create British Airways pop-up venue in Shoreditch
Louise Ridley, 22 March 2012
British Airways will launch a temporary airline-themed venue in April to celebrate...
Generate Sponsorship to produce Race for Life roadshow
Rachel Bull, 15 February 2012
Cancer Research UK has appointed sponsorship agency Generate to produce and manage...
Experiential Essays: Introduction
Jeremy King, 24 January 2012
Welcome to Experiential Essays, sponsored by International Confex. For the first time,...
Bacardi launches a year of birthday parties
Louise Ridley, 19 January 2012
Rum brand Bacardi has announced it is celebrating its 150th birthday with...
Experiential Essays: Hotcow - A broader dialogue
Staff, 18 January 2012
Having been bombarded with both product choices and marketing, the mindset of...
Experiential Essays: Blackjack Promotions - Rise to the challenge
Staff, 18 January 2012
With travel retail a growing threat to the high street, brands need...
Experiential Essays: Sense - Engaging the masses
Staff, 18 January 2012
The powerful combination of experiential marketing and social media has resulted in...
Exclusive: Evian Alpine Experience could launch nationwide
Louise Ridley, 17 January 2012
Bottled water brand Evian is considering replicating its first experiential campaign across...
Sketch creates summer Corona pop-up on Southbank
Rachel Bull, 15 December 2011
Bucking the festive season, Sketch Events and Red Consultancy have created the...
Jack Morton to create London NYE firework show for eighth year
Rachel Bull, 14 December 2011
Brand experience agency Jack Morton Worldwide will produce London's New Year's Eve...
SSG appoints Adele Greenwood as project director
Chantelle Dietz, 13 December 2011
Sutherland Smith Group (SSG) has hired Adele Greenwood to head up the...
Jobs of the week
- BDM/EVENT MANAGER, Right Connection Recruitment Limited
- £20,000-£25,000, MANCHESTER
- Sales Executive, London Film Museum
- Salary 20k-25k OTE 65K-100K, London
- Strategic Venue Portfolio Manager (Public sector), Regan & Dean
- £40000 - 50000 per annum, East London
- Lecturer in Events Management, University College Birmingham
- £30,122 - £33,884 p.a., Birmingham
- CLIENT ACCOUNT DIRECTOR, Live Recruitment
- £90000 - 90000 per annum, City of London
