Experiential Essays

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Steve Smith, Ear to Ground

Experiential Essays: Ear to the Ground - Where the action is

The unbeatable live experience can now reach a wider consumer audience when brands capture the event and distribute it via traditional media or social networking.

 
 
 

Channel News

Febreze mobile gardens to pop up in London

Mobile gardens will be popping up in urban locations around London until...

Hotcow has launched an experiential sampling campaign for Activia

Agency Hotcow will be distributing 150,000 samples of Danone's Activia Pouring Yogurt...

Itch and Virgin Media tie-up for Britain's Got Talent

Agency Itch is working with Virgin Media on the experiential aspects of...

O2 calls on Curb Media for new campaign

Agency Curb Media is working with O2 to create a nationwide audio...

Cake to create British Airways pop-up venue in Shoreditch

British Airways will launch a temporary airline-themed venue in April to celebrate...

 
 
 

Generate Sponsorship to produce Race for Life roadshow

Cancer Research UK has appointed sponsorship agency Generate to produce and manage...

Experiential Essays: Introduction

1

Welcome to Experiential Essays, sponsored by International Confex. For the first time,...

Bacardi launches a year of birthday parties

Rum brand Bacardi has announced it is celebrating its 150th birthday with...

Experiential Essays: Hotcow - A broader dialogue

Having been bombarded with both product choices and marketing, the mindset of...

Experiential Essays: Blackjack Promotions - Rise to the challenge

With travel retail a growing threat to the high street, brands need...

 
Nick Adams, Sense

Experiential Essays: Sense - Engaging the masses

The powerful combination of experiential marketing and social media has resulted in...

Exclusive: Evian Alpine Experience could launch nationwide

Exclusive: Evian Alpine Experience could launch nationwide

Bottled water brand Evian is considering replicating its first experiential campaign across...

Corona summer pop-up on the Southbank

Sketch creates summer Corona pop-up on Southbank

Bucking the festive season, Sketch Events and Red Consultancy have created the...

Jack Morton to create NYE spectacular

Jack Morton to create London NYE firework show for eighth year

Brand experience agency Jack Morton Worldwide will produce London's New Year's Eve...

SSG appoints Adele Greenwood as project manager

SSG appoints Adele Greenwood as project director

Sutherland Smith Group (SSG) has hired Adele Greenwood to head up the...

 
 
 

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