Experiential Essays: Betfair
Chantal Bindley, head of events at Betfair, believes the company's hospitality at Cheltenham is a perfect example of how to achieve a deeper level of interaction with its target audience.
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Essays
New experiential marketing firm psLIVE launches
26 April 2013psLIVE brings together seven formerly independent agencies across Europe to form a new experiential marketing outfit.
Experiential Essays: iD Experiential - Ten reasons to sack your agency
13 June 2012Plenty of agencies claim to be experts in the experiential field. Here's how to make sure that yours measures up.
Experiential Essays: Blazinstar Experiential - Integration is key
13 June 2012A new creative model shows how traditional channels can amplify brand experiences.
Experiential Essays: TRO Group - Does experiential fulfil its promise?
13 June 2012Understanding human behaviour is the key to achieving amplification through your event activity.
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Experiential News
Projection Advertising behind Kanye West album stunt
24 May 2013Projection Advertising has devised a guerilla marketing campaign for rap artiste Kanye West.
Uefa Champions League to takeover Trafalgar Square
22 May 2013Uefa has revealed its celebrations in London ahead of the Champions League finals this weekend will takeover Trafalgar Square for three days from today (22 May).
RPM creates Smirnoff Slumberfest
20 May 2013Agency RPM created a slumber party with a twist in its latest experiential activity for Smirnoff on Friday 17 May.
Talisker brings rowing machine-powered cinema to London
10 May 2013Talisker Whisky will be hosting the world's first cinema to be powered by rowing machines.
Breaking News
BETA International hires Showplans for long-term
24 May 2013Showplans has confirmed its technical showplan service will be used by BETA International at its next event in February 2014.
Jackson Gilmour hits high note at Abbey Road
24 May 2013Event caterer Jackson Gilmour has been selected as an approved supplier at Abbey Road Studios.
Logistik organises Football for Friendship launch
24 May 2013Six hundred children from the UK and Europe are meeting in London this Saturday (25 May) for the launch of Football for Friendship, a scheme which aims to highlight the importance of friendship through sport.
In pictures: Concerto Live hosts UKFT Awards 2013
24 May 2013Concerto Live organised the UK Fashion & Textiles Association's (UKFT) annual awards ceremony, which took place at One Mayfair last night (23 May).
Additional Information
Latest jobs Jobs web feed
- Events Account Manager Eventa Group £20,000 base (OTE £27,000), Very central (10 minutes' walk from the train station)
- Event Sales Manager North Science Museum Group £27,000 - £32,000 per annum , SMG museums based in Manchester, York & Bradford
- ASSISTANT EVENT MANAGER Live Recruitment £22000 - 27000 per annum, Surrey
- Account Executive - Business Development -Sales The MotivAction Group Plc Negotiable based on experience + OTE & Benefits , Widbury Hill, Ware, Hertfordshire, SG12 7QE
- Conference Product Development Manager London Business Conferences £32,000 - £35,000 p.a (Depending on Experience), Central London
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