Chantal Bindley, head of events at Betfair, believes the company's hospitality at Cheltenham is a perfect example of how to achieve a deeper level of interaction with its target audience.
psLIVE brings together seven formerly independent agencies across Europe to form a new experiential marketing outfit.
Plenty of agencies claim to be experts in the experiential field. Here's how to make sure that yours measures up.
A new creative model shows how traditional channels can amplify brand experiences.
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Talisker Whisky will be hosting the world's first cinema to be powered by rowing machines.
Global brand experience agency Jack Morton Worldwide is giving women the chance to take a collective open-air dip in London's Covent Garden this Saturday, 11 May, for skincare brand Nivea.
iD Experiential has launched a pop-up shop at Westfield Stratford to highlight the former Olympic athlete's village.
Experiential agency Tribe has launched a new training programme to help equip its staff with brand-specific skills.
Generate Sponsorship produced the Turkish Airlines Euroleague Fanzone in Trafalgar Square - a three day basketball event from 10 to 12 May.
Glaziers Hall has appointed Eden as its first sustainability-focused preferred catering supplier.
The National Football League (NFL) has chosen to stage is latest fan event at The Mermaid's auditorium on 24 May.
Staffing agency Kru Live has been appointed by US business software supplier Intuit to launch its small business payment system to the UK market.
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