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Consumer Engagement – The ultimate debate

Sally Durcan,

13 February 2012

Much has been discussed with regards to the meaning of brand engagement. A recent article entitled ‘ The great brand engagement myth’...

The Olympics and the production Industry

Hugh Robertson,

13 February 2012

RPM’s Head of Production, Rory Sloan, gives his views on how the Olympic Games will affect the Production industry. 2012...

Anonymous Keyboard Warrior

Abigail,

08 February 2012

It has come to Abigail’s attention that many of my friends working in the exhibition sector have recently been sent an email...

Dancing our way through the winter

Abigail,

07 February 2012

It’s been somewhat of a quiet January for me and my new Mulberry clutch (thank you, Santa), as I attempted to match...

Are Corporate Events Ever Romantic? And Should They Be?

Adam Sternberg,

07 February 2012

The event industry is never one to shy away from a theme, but romance seems like a strange one to be tackling...

Using storytelling to sell your brand

Sally Durcan,

24 January 2012

Storytelling has always played an important role in our everyday life. Passed on through word of mouth, stories have the power to...

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