The brand will tour the campaign across 30 regional and rural towns along Australia's East Coast. The campaign will feature a custom-branded truck and guests will be invited inside to experience the pool-party themed photobooth.
Guests can take their photo inside the Spotify truck, as well as having the chance to win several prizes. Those unable to visit the truck tour are invited to play along at home, and can win a a Spotify Summer party pack worth close to $500 via the campaign’s own website.
The campaign aims to showcase Spotify as the ideal streaming service during the Australian summer months, and will also include campaigns on digital and social media platforms. In addition, the tour intends to reignite the audience affiliation with the brand, as well as drive engagement to a rural audience.
Spotify created the campaign alongside PLAY Communications, who conceptualised and executed the tour.
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