Running from 11-13 March, the event will see performances from artists such as Lil Wayne and Public Enemy.
The festival will be open to Galaxy owners and those who hold a Gold or Platinum SXSW Interactive badge, meanwhile the brand is also offering consumers the chance to attend.
Existing Galaxy owners are invited to visit the Samsung Studio on the morning of a performance to receive their wristband, which will grant them one-off entry to a particular act, and those who purchase a Galaxy S7 or Galaxy S7 Edge within the pop-up will receive an all-access pass to the festival.
The aforementioned studio will offer attendees the chance to experience and purchase the brand’s latest products, including the Galaxy S7, Galaxy S7 Edge, Gear 360, Gear VR and 4D VR chairs.
The branded space will also host a range of panels and events, and there will be special rewards for existing Galaxy owners. It will be open daily from 11-15 March.
Additionally, the Samsung 837 store in New York is set to live stream all of the action from SXSW Interactive for those who cant make it.
What else is happening?
Creating moments of happiness with Disney
Creative consultancy Lippincott is hosting a panel session with the likes of Bruce Vaughn, former chief creative executive at Walt Disney Imagineering and Gabby Etrog Cohen, senior vice president, brand strategy at SoulCycle, on Saturday (12 March).
The one-hour event will see panellists discuss how brands can better connect with consumers by creating moments of happiness. It is said to feature ‘unique experiential elements’, and is designed to equip attendees with tips to create more joyful consumer experiences.
Celebrating brand heritage with Vans
Vans is hosting 50th anniversary celebrations at House of Vans at the Mohawk on 16 March, and it will curate a session for the first time this year.
In a nod to the brand's heritage, Doug Palladini, vice-president and general manager of North America at Vans, will moderate a session that covers the topics of authenticity and growth as part of the SXSW Music Conference on 17 March.
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