Taking place from 20-26 August, the Power Rangers Super Megaforce experience will mark the presence of the brand in Dubai for the first time. There are also plans in place to grow and bring the experience to several international markets, according to Saban.
The activity in Dubai will include a Power Rangers Academy training session for children, which will teach them how to put the Power Rangers’ values of teamwork, confidence, health and physical activity into action.
During the 'Train like a Ranger' sessions, children will have the chance to meet the Power Rangers face-to-face, as well as prepare for their role in an interactive live performance, which also forms part of the activation.
The experience will also feature a memorabilia exhibition from Saban’s Power Rangers’ 22-year history. It will include items such as the original Black Mighty Morphin Power Rangers costume.
Gustavo Antonioni, managing director of consumer products, EMEA at Saban Brands, said: "Saban’s Power Rangers is a global phenomenon with more than two decades of success and an enormous international fan base.
"With this in mind, we are excited to be working with MEI to expand the Power Rangers brand and bring an immersive, role-play, live experience to fans in new markets throughout EMEA."
The activity forms part of a series of family events at The Dubai Mall, called Dubai Summer Surprises.