Global: PG Exhibits launches experiential marketing division

Colorado-based PG Exhibits has launched boutique experiential marketing division PGXM, to leverage large scale productions overseen by a team dedicated to experiential.

Bourbon Legends: client of PGXM, a boutique division of PG Exhibits
Bourbon Legends: client of PGXM, a boutique division of PG Exhibits

The company has also recruited Chris Gartenmann as new business development manager for the new division. Prior to joining PGXM, Gartenmann spent three years at Timeless Travel Trailers where he served as a senior account executive focusing on custom marketing vehicles for clients such as Fender Guitars, Miller Coors and Allegro Coffee. 

Aime Montero, VP of sales & marketing at the business said: "Experiential marketing is an ever growing segment and as our clients’ needs grow, PG is growing alongside them. Strategically that is why we are forming this division PGXM and have acquired Chris Gartenmann who is an experiential marketing veteran as our new business development manager." 

PGXM clients include Bourbon Legends and Beam Suntory. As its first product offering PGXM has also announced its partnership with BizBox as a licensed agent and authorized outfitter. Through this partnership PGXM will be able to provide its clients an innovative mobile space for creative possibilities. 

Rick Sikorski, CEO of BizBox said: "BizBox is very excited to partner with PGXM as we work together under a licensing agreement to supply progressive companies with very cool, easy to deploy, cost effective solutions for their many mobile marketing needs. The leaders of PGXM, Chris and Aime, have many years of experience in this space. Together they bring key elements of attention to detail and amazing creativity to this new relationship."

Earlier this month, Global Experience Specialists (GES) expanded its event production capabilities in North America with the acquisition of AV production and technology services business, ON Event Services. 

Sports marketing agency Lagardère Sports also announced the acquisition of New York-based marketing and production agency Rooftop2 Productionsin a move that will see the agency expand its global consulting practice.

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