Global: Pandora partners with Clorox for SXSW activation

Music platform Pandora is offering attendees of the forthcoming South by Southwest (SXSW) festival the 'ultimate sensorial experience'.

Pandora: music gigs were also staged at last year's SXSW
Pandora: music gigs were also staged at last year's SXSW

Pandora will be hosting music performances during the festival and is also teaming up The Clorox Company for a cleaning-themed activation. Pandora and Clorox are aiming to freshen up some of the less pleasant areas of the festival, such as bathrooms and raising awareness of Clorox Scentiva - disinfecting wipes and multi-surface cleaners that is available in two scents - Tuscan Lavender and Hawaiian Sunshine.

The Hawaiian Sunshine scent will be featured within Pandora’s space at the Gatsby in Austin, Texas from 13-16 March 13-16, during SXSW, while festival attendees are being encouraged to snap a selfie with Clorox's real-life photo filters in the bathrooms.

Clorox brand ambassadors will also be givng away free scented temporary tattoos and stickers featuring both scents from a Hawaiian-themed booth with comfy lounge chairs under tropical palm trees. Visitors can also enter Clorox’s sweepstakes for a chance to win prizes and Clorox Scentiva products by tweeting their favorite scent and favorite Pandora station to listen to while cleaning using the hashtag #StopAndSmellTheMusic.

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