Global: Panasonic to launch 'Stadium of Wonders' Olympic activation

Panasonic Corporation is launching a number of experiential activities for Rio 2016 as part of its position as official worldwide partner for the Olympic Games.

Panasonic: Stadium of Wonders in Tokyo (above) and in Rio
Panasonic: Stadium of Wonders in Tokyo (above) and in Rio

Panasonic is opening its corporate pavilion, called 'Stadium of Wonders,' located in Rio, from August 7 to 21, to welcome visitors during the Rio 2016 Olympics. The pavilion will screen visual content accumulated over Panasonic’s 25-plus-year support of the Olympic Games, in collaboration with the International Olympic Committee (IOC) and the Rio 2016 Organizing Committee for the Olympic and Paralympic Games.

In addition, the pavilion will feature spatial presentation employing Panasonic’s proprietary technology, as well as interactive exhibits enabling visitors to experience the Olympic competition through athletes’ eyes. Heineken has also unveiled its plans for its Holland Heineken House, which opens tomorrow. 

Koji Hosokawa, general manager of the corporate advertising division at Panasonic Corporation, said: "It is our great honor to host the corporate pavilion, ‘Stadium of Wonders,’ at the historic Sugarloaf Mountain, showcasing Panasonic’s cutting-edge AV technologies and Olympic Games video content to entertain visitors. We hope everyone can experience the exciting exhibits at the pavilion."

In addition, in partnership with Rio 2016, Panasonic is also supplying LED large-screen display systems to the 'live site', an outdoor entertainment area in Rio de Janeiro, where spectators can share the excitement and emotion of the competition. 

Inside the Stadium of Wonders, visitors will also be able to take part in Panasonic’s "Dream FITA Project" conceptualised around the "Fita do Senhor do Bonfim," a Brazilian wish ribbon/bracelet, and "Sharing the Passion", Panasonic’s slogan for the Olympic and Paralympic Games. Panasonic is providing an online platform to share footballer and Panasonic corporate ambassador Neymar Jr’s passion for the Rio 2016 Olympic Games. Inside the Stadium of Wonders, a "FITA" machine will be available to print the visitors’ dreams in connection to the web campaign.

Panasonic has also launched 'Stadium of Wonders in Tokyo', a viewing facility and virtual experience, enabling visitors to feel as though they have been transported to Rio de Janeiro, giving them a 360-degree view of the city. The Tokyo installation launched on 23 July and runs until 19 September. 

Find out what other brands are planning for Rio 2016 by reading Event's overview of activations.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs