Global: Louis Vuitton takes pop-up to the US

Luxury fashion brand Louis Vuitton has opened its Les Parfums Louis Vuitton pop-up California, following a global, five-city pop-up tour.

Louis Vuitton: perfume pop-up from Paris
Louis Vuitton: perfume pop-up from Paris

The tour, which kicked off in October, saw the pop-up staged in a number of locations, including Printemps Haussmann and Le Bon Marche Rive Gaude in Paris, Harrods department store in London, Shinsegae Gangman in Seoul and the Dubai Mall. The US pop-up is showcasing seven fragrances that launched in September and is featuring a travelling theme and design in common with the previous pop-up. 

The brand has also opened a pop-up store in London department store Selfridges, dedicated to menswear, which will remain open until 15 January. Located on the ground floor, the 76 sqm space launched at the end of November with the pre-collection, which is being followed with the Spring-Summer 2017 show preview, launching tomorrow (15 December).

Designed by men’s artistic director Kim Jones, it will comprise ready-to-wear, accessories, shoes and leather goods. In addition, the pop up store will also house a unique denim bar where a range of fits from ‘Regular’ to ‘Slim’ and ‘Slim Stretch’ in dark washes will be offered alongside two new styles exclusive. 

More: Brand Slam: Burberry vs Louis Vuitton

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