Global: Louis Vuitton creates case for America's Cup trophy

LVMH label Louis Vuitton unveiled the case that will be used to transport the America's Cup trophy, during an event at the Louis Vuitton Foundation in Paris last Wednesday (27 May).

The bespoke case will be used to transport the America's Cup trophy (image:
The bespoke case will be used to transport the America's Cup trophy (image:

The bespoke case, which is complete with the fashion house’s iconic logo, was specially created for the coveted trophy.

The unveiling coincided with an announcement of the label’s new partnership agreement with the America’s Cup. Louis Vuitton has become the title partner of not only the America’s Cup World Series, but the America’s Cup Qualifiers and Challenger Playoffs. It is also presenting partner of the 35th America’s Cup Match.

While information about brand experiences is under wraps, the partnership will see Louis Vuitton take an active role at the events, where it will be featured both on land and ashore.

Michael Burke, chief executive officer at Louis Vuitton, said: "Louis Vuitton has been proud to partner with the America's Cup over the years. Today we are making a more comprehensive commitment, one that will allow us to work together on this mythical race.

"The America’s Cup, the holy grail of yachting, that sees challengers racing across the oceans becomes a life long quest. The freedom, courage, skill and competence that it requires reflect the true spirit of Louis Vuitton."

Harvey Schiller, commercial commissioner of the America’s Cup, added: "Since 1983, Louis Vuitton has continued to play a major role in the America’s Cup, but this agreement is the widest-ranging yet.

"Over time we have built a partnership that is quite unique in sports in terms of its longevity and our relationship is strengthened by more than 30 years of shared history. But now is the right time to take a major step forward. Under this agreement, Louis Vuitton is extending its involvement throughout the entire event."

The Louis Vuitton America’s Cup World Series begins in Portsmouth on 23-26 July.

The Louis Vuitton America’s Cup Qualifiers, playoffs and America’s Cup Match presented by Louis Vuitton will be held in Bermuda in June 2017.

More: In pictures: Legends in London trophy showcase

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs