Global to launch 107.6 Capital Liverpool with Glam Bus tour

Media group Global is to launch new radio station 107.6 Capital Liverpool with an experiential bus tour through the city.

Justin Bieber features in the launch advertising campaign
Justin Bieber features in the launch advertising campaign

The Glam Bus has been kitted out to offer Liverpudlian Capital listeners free beauty treatments.

The interactive bus activation will kick off tomorrow (22 January) in Williamson Square. It will arrive back at the same location on Saturday (23 January), before travelling to Liverpool One shopping centre next week.

The Glam Bus will be stationed at the retail destination for the following three weekends.

The experiential activity supports Monday’s (18 January) ‘heavyweight’ advertising campaign to launch the new station. The initiative comprises press, outdoor, social and TV ads, which feature big-name artistes such as Justin Bieber, Little Mix and Jason Derulo.

Adam Johnson, director of marketing at Global, said: "Launching 107.6 Capital is a huge milestone and something we’ve wanted to do for a very long time. The scale of this new marketing campaign, and the artists that feature in it, reflect the importance we place on making Capital part of the fabric of the city of Liverpool and its incredible musical and cultural scene.

"The advertising will ensure that wherever you are in Liverpool you will definitely know about the city’s new hit music station."

More: Coca-Cola announced as sponsor of Capital's Jingle Bell Ball

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