Global: Juicy Couture opens garden themed pop-up in Singapore

Elizabeth Arden brand Juicy Couture unveiled its Viva La Juicy Rosé Garden Party pop-up within Singapore's Changi Airport today (1 March).

The pop-up will operate throughout the month of March
The pop-up will operate throughout the month of March

In keeping in line with the scent of Juicy Couture’s new Viva La Juicy Rosé fragrance, the space features pink roses throughout, as well as green turf, white seating areas and relevant branding.

Those who stop by the temporary space will be treated to complimentary pink Rosé mocktails and samples of the new Juicy Couture fragrance.

Passers-by will also be able to step inside a photo booth – accompanied by props that reflect the garden theme – to capture an image of themselves, as well as personalise their own branded postcards and enjoy a temporary tattoo experience.

The pop-up, which is situated within Terminal 1 of Changi Airport, will be available to experience until 31 March. A partnership between The Shilla Duty Free, Changi Airport Group and Elizabeth Arden, the activity is designed to promote the launch of Juicy Couture’s new fragrance.

In other global perfume news, high-end label Chanel sought to shine the spotlight on its iconic Chanel No. 5 fragrance via a temporary exhibit in New York last May.

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