Global: Infiniti opens brand experience centre in China

Automotive brand Infiniti has opened its first brand experience centre in Beijing.

Infiniti opens brand experience centre in China
Infiniti opens brand experience centre in China

The centre, which opened on 21 November, gives guests the opportunity to explore the product and its related technology. As part of the opening, visitors were able to try out and experience the QX30 model, which launched recently at Auto Guangzhou 2016. There was also an on-site demonstration of the Ifiniti Concept Vision Gran Turismo simulator, which aims to illustrate the brand’s sports heritage.

A high-definition LED screen was used to show guests the latest technological innovations from the brand, such as the world's first 'Direct Adaptive Steering'. A gallery space showcased various exhibits and visitors could enjoy an outdoor shopping area, where they were able to purchase Infiniti merchandise. 

Dane Fisher, general manager of global business transformation and brand at Infiniti Motor Company said: "This is our first Infiniti Brand Experience Center globally and we are very excited that Chinese customers can get to experience it first. As a fully interactive experience, visitors can get up close with our brand to understand our "Empower the Drive" brand statement."

Last month, Vauxhall launched two new models with a safari-themed activation. On 15 November, Jaguar revealed its new electric vehicle with a VR experience.

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