Global: Hyundai communicates message to space using 11 cars

Hyundai has used 11 of its Genesis cars to send a message to an astronaut at the International Space Station.

Hyundai created the message using 11 of its Genesis cars
Hyundai created the message using 11 of its Genesis cars

The astronaut’s 13-year old daughter Stephanie, who hails from Houston, Texas penned the message.

Experts from Korea, Europe, and the United States were involved in executing the project. They agreed the Delamar Dry Lake in Nevada, Texas was an ideal location in which to communicate the message, which spanned an area more than one-and-a-half times that of New York's Central Park.

At 5.55 km squared, the message has been officially recognised as ‘the largest tire track image’ ever by Guinness World Records.

Stephanie's story is at the centre of the car brand’s new campaign, ‘A message to space,’ which aims to connect families that are separated by distance.

As part of the campaign, Hyundai is helping people all over the world to connect with friends or families by creating a virtual message, which can be shared online via the official campaign website.

Scott Noh, head of overseas marketing group, Hyundai Motor Company said: "Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation.

"Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers."

More: Global: Hyundai announces 10-year project with LA art museum

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