Global: Grey Goose offers mixology-based travel experience in US

Premium vodka brand Grey Goose has teamed up with aviation company Blade to offer a mixology-based experience for passengers flying from Manhattan, New York, to locations such as the Hamptons and Nantucket.

Grey Goose and Blade: teaming up for mixology travel experience
Grey Goose and Blade: teaming up for mixology travel experience

Beginning with the first flights of the summer on 27 May, coinciding with Memorial Day weekend, Blade customers will be able to enjoy a cocktail experience from the moment they check in to the moment they arrive at their destination.

Grey Goose Le Grand Fizz, the official Blade cocktail, will be served to passengers in Blade lounges to enjoy while en-route to their summer destinations.

Grey Goose global vice president Tom Swift said: "We are making a significant investment in creating more luxury experiences in the world of travel to celebrate those who are true innovators. In the same way that Grey Goose is famed for challenging convention to produce a vodka of exceptional quality, Blade is creating unrivaled new experiences in travel, that enables consumers to arrive where they need to be, faster and more elegantly than ever before."

Blade founder and CEO Rob Wiesenthal added: "This is a compelling way for two brands to join forces, which share a passion for both travel and adventure and create new ways to advance the aviation experience. For us, the sponsorship is a natural fit. The Blade flyer expects their air travel to be as enjoyable as the time at their destination, and that experience begins when passengers step into our lounges." 

Grey Goose Le Grand Fizz, a summer twist on the brand’s signature celebratory serve, is made with Grey Goose vodka, St-Germain elderflower liqueur and fresh lime; the drink is topped with chilled soda for a gentle effervescence.

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