Kleiman is a veteran marketing executive with decades of global business and marketing leadership. She joins the agency following a record year for Cramer in 2015, in which the company saw 40 percent year-over-year growth overall.
Also this year, Cramer brought on Tim Owens as head of activations, Lindsay Nie as head of creative technology, and unveiled Motion Studios, a Hollywood-like space in its Norwood, Massachusetts facility designed to transform clients’ use of video content marketing.
She is currently the executive director of Babson College’s Arthur M Blank Center for Entrepreneurship, where she focuses on expanding entrepreneurship through co-curricular programmes and research initiatives.
Prior to joining Babson, Kleiman was the managing director for Havas Media’s Boston and San Francisco offices, and was the president of the Massachusetts Innovation & Technology Exchange (MITX). Earlier in her career, Kleiman worked in marketing and branding positions at The Coca-Cola Company, Welch’s and Procter & Gamble
Kleiman said: "In marketing, the world of brand experiences is on fire. CMOs and global brands are expanding their experiential marketing investments at a record pace. In that space, Cramer is a nationally recognised leader that is breaking through to the next level by making tremendous moves and critical investments, while attracting an unbelievable client roster. I’m looking forward to joining this talented team to help drive, guide, and support this fast growing agency."
Tom Martin, founder and board chairman at the agency added: "As a privately held business we have long benefited from having a strong, engaged board. With each wave of growth, evolution, and, importantly, transformation, Cramer has relied on our board in meaningful ways. The addition of Debi will be impactful to our culture, our people, our clients, our current transformation, and our future success."
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