As head of activations Owens will lead a team focused solely on live experiences.
Prior to his new role he was vice president of production at MKTG, INC., and senior producer/director of production at Momentum Worldwide. His experience spans across a spectrum of brand marketing activations, from consumer experiential and hospitality events, to festivals, concerts, pop-up retail, field marketing, and customer exhibitions, as well as sponsorship development and executions.
Tim Martin, partner and executive vice president at Cramer, said: "Cramer has built up tremendous capability in delivering activations, and the fast-growing appetite for live experiences is driving us to invest in this new unit of our business.
"Experienced leadership is critical to this new unit, and Tim is the perfect person to transform the work we’ve been doing in activations into a much larger service that matches the growing demand.
"Cramer’s innovative, forward-thinking team has had great success in activations, but greater investment – which starts with hiring great leadership – will position us even better to lead in this growing field."
Owens commented: "I’m fascinated with the ability of live experiences to bring people into a brand, allowing them to touch it and be part of the story.
"No one forgets their first concert, and Cramer has a knack for creating live experiences that are equally memorable. I’m eager to work with this talented team to maximize the innovative experiences we deliver on behalf of clients."
The appointment follows a record year for Cramer, in which the company saw a 40 percent year-on-year growth overall.
The agency recently brought on Lindsay Nie as head of Creative Technology, and unveiled Motion Studios, a Hollywood-like space in its Norwood facility designed to transform clients’ use of video content marketing.
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