Global: Cîroc to deliver ultimate summer experience

Vodka brand Cîroc has launched a new campaign to promote its latest flavour, Cîroc Summer Colada, which will include a series of summer-themed events.

Cîroc to deliver ultimate summer experiences
Cîroc to deliver ultimate summer experiences

The events are set to kick off next month, commencing with an activation in Coachella Valley. The brand will visit the US-based music festival on 14-16 April to bring consumers a taste of paradise inspired by the limited edition Summer Colada taste.

Festival-goers will be able to experience their first taste of summer at the exclusive Revolve Desert House, alongside other day parties, brunches and influencer events. In addition, Cîroc will be offering guests safe transportation to and from its sponsored activities to reinforce the importance of celebrating responsibly.

The Coachella weekend will set into motion a series of summer events delivered by the brand, which will include pool parties, rooftop brunches and tastings in top markets across the US. The event series will culminate on 21 June - the official start of summer - with fans being able to enjoy an 'ultimate' summer experience.

In December, the brand staged a winter-themed rooftop terrace with views overlooking St Paul's Cathedral.

More: Absolut launches 'Alternate Cuts' nightlife events

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