Global: Chevrolet partners with Amazon to offer customers test drives

Car brand Chevrolet is encouraging its customers in India to book an experiential drive through Amazon.

Chevrolet and Amazon to offer customers experiential drive
Chevrolet and Amazon to offer customers experiential drive

The pairing marks the first time an automobile brand and an e-commerce company have joined up to extend their customer base in India.

Customers were able to book the experiential drive from 16 November through the Amazon India website and app, with services being available in Chennai, Bangelore, Mumbai and Dehli. The experiential drive will be offered in other cities, depending on customer feedback.

In addition to the experiential drive, Chevrolet is offering a year-end retail campaign which gives customers special discounts across its product lines. The brand has also unveiled a multi-media campaign which aims to 'shatter perceptions' with its model The Beat.

Last month, Vauxhall went on safari to celebrate the launch of its two new models. Also in October, Hyundai debuted its House of Hyundai - The Sensory Journey.

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